職位說明
1.?與項(xiàng)目組成員密切合作,共同促進(jìn)參展商和觀眾的參與度,策劃、執(zhí)行與評估參展商和觀眾的推廣戰(zhàn)略;
2.?與項(xiàng)目組保持緊密溝通,共同制定展會(huì)項(xiàng)目的市場推廣計(jì)劃、預(yù)算與執(zhí)行。
3.?與設(shè)計(jì)同事和外部供應(yīng)商密切合作,按計(jì)劃保質(zhì)保量的完成展會(huì)相關(guān)宣傳材料的制作(設(shè)計(jì)/呈現(xiàn)),如展會(huì)宣傳冊、贊助方案、展會(huì)動(dòng)態(tài)更新、觀眾邀請函、展會(huì)預(yù)覽、參觀指南、歡迎信息、展會(huì)海報(bào)、視頻剪輯等;
4.?負(fù)責(zé)展會(huì)新聞發(fā)布會(huì)和其他推廣活動(dòng)的的策劃、組織與執(zhí)行;
5.?撰寫展會(huì)新聞稿、宣傳材料和文案等,為全渠道的展會(huì)市場推廣提供內(nèi)容支持;
6.?與負(fù)責(zé)新媒體的同事、服務(wù)商、合作伙伴進(jìn)行溝通,進(jìn)行項(xiàng)目網(wǎng)站與新媒體的維護(hù)與推廣;
7.?與國內(nèi)和海外專業(yè)媒體建立持續(xù)良好的溝通關(guān)系,以順利有效的開展媒體合作;
8.?協(xié)助部門經(jīng)理,完成其他市場工作任務(wù)。
Job?Description:
1.?Working?closely?with?show?team?members?to?engage?intensively?in?exhibitor?and?visitor?attendance?promotion?by?developing,?executing?and?evaluating?promotional?campaigns.
2.?Planning,?budgeting?and?implementation?of?marketing?strategies?for?the?assigned?trade?fairs?and?conferences?in?coordination?with?project?members.
3.?Working?closely?with?designer?colleagues?and?suppliers?for?timely?and?professional?completion?of?show?materials?(design?/?layout),?such?as?show?brochure,?sponsorship?presentation,?show?updates,?show?previews,?invitation?tickets,?show?daily,?show?guide/directory,?welcome?messages,?show?poster,?Video?clips?etc.
4.?Planning?and?organization?of?press?conferences,?press?trips?and?media?events?for?the?assigned?events
5.?Compose?press?releases,?newsletters,?marketing?material?etc.?in?order?to?support?the?exhibition?promotion?in?content.
6.?Working?closely?with?new?media?colleagues,?suppliers?and?partners?to?develop?website?and?new?media?campaign.
7.?Establish?steady?and?sound?communication?with?both?domestic?and?overseas?media,?and?develop?all?around?media?work?in?a?successful?and?effective?way.
8.?To?ensure?marketing?administration?is?fulfilled?as?specified?by?the?department?manager.
任職要求:
1、三年以上市場推廣或媒體合作經(jīng)驗(yàn)
2、有展會(huì)、公關(guān)或相關(guān)經(jīng)驗(yàn)者優(yōu)先考慮
3、良好的文字功底,有整合新聞稿、發(fā)言稿以及其他設(shè)計(jì)文件資源的能力
4、良好的英文聽、說、讀、寫能力?(英文?6?級(jí)或以上)
5、熟悉運(yùn)用設(shè)計(jì)軟件優(yōu)先考慮(如?AI、Photoshop?等)
6、較強(qiáng)的觀察力和應(yīng)變能力,優(yōu)秀的人際交往和協(xié)調(diào)能力、較強(qiáng)的社會(huì)活動(dòng)能力
7、良好的溝通協(xié)調(diào)能力及團(tuán)隊(duì)合作精神
8、個(gè)性樂觀、開朗。做事積極、主動(dòng),抗壓能力強(qiáng)