Creative?is?the?worldwide?leader?in?digital?entertainment?products.?Founded?in?Singapore?in?1981,?Creative?started?with?the?vision?that?multimedia?would?revolutionise?the?way?people?interact?with?their?PCs.Famous?for?its?Sound?Blaster?sound?cards?and?for?launching?the?multimedia?revolution,?Creative?is?now?driving?digital?entertainment?with?cutting-edge?audio?solutions,?premium?wireless?speakers,?high?performance?earphone?products?and?portable?media?devices.?The?company's?innovative?hardware,?proprietary?technology,?applications?and?services?enable?consumers?to?experience?high-quality?digital?entertainment?-?anytime,?anywhere.Since?launching?the?phenomenally?successful?Sound?Blaster?sound?cards?and?setting?the?de-facto?standard?for?PC?audio?in?1989,?Creative?has?been?able?to?leverage?on?its?leading-edge?audio?technology,?a?huge?user?base?of?400?million,?and?strong?brand?name?to?expand?into?the?exciting?lifestyle?Personal?Digital?Entertainment?(PDE)?market.Creative?is?now?well?recognised?as?a?global?leader?for?product?innovation?in?the?audio?and?PDE?segments,?offering?consumers?a?complete,?high?quality?digital?entertainment?experience?through?Creative's?hardware,?software?applications?and?services.?Finding?the?perfect?balance?between?form?and?function,?Creative?strives?for?every?product?to?be?a?sensory?feast?for?the?eyes?and?ears.Today,?Creative?is?spearheading?new?product?categories?with?its?groundbreaking?Sound?BlasterAxx?audio?enhancement?devices?and?solutions,?highly-acclaimed?Creative?D5xm?Signature?Series?of?modular?Bluetooth?wireless?speakers,?Aurvana?premium?headsets,?Sound?Blaster?wireless?gaming?headsets,?and?cross-platform?Sound?Blaster?Recon3D?for?Xbox?360,?Playstation?3,?PC?or?Mac.These?products?and?solutions?are?marketed?to?consumers?and?system?integrators?through?a?worldwide?distribution?network?that?includes?traditional?marketing?channels,?original?equipment?manufacturers?(OEMs)?and?the?Internet.Moving?forward,?Creative's?mission?is?to?expand?its?leadership?role?in?the?lifestyle?Personal?Digital?Entertainment?market,?using?groundbreaking?technology?and?leading-edge?designs?for?not?just?the?technically-savvy?consumers,?but?for?everyone?who?enjoys?entertainment.?With?strong?focus?on?user-friendly?interface,?multiple?features?and?cool?industrial?designs,?the?Creative?brand?is?synonymous?with?lifestyle?Personal?Digital?Entertainment.Creative's?global?corporate?headquarters?is?located?in?Singapore,?in?the?heart?of?the?Asia-Pacific?region.?It?has?regional?business?units?in?the?US?(Milpitas,?California),?Europe?(Dublin,?Ireland)?and?Asia?(Singapore).Creative?is?a?public?listed?company?on?the?main?board?of?the?Singapore?Exchange?(SGX)?since?June?1994.