Essential?Duties?and?Responsibilities:
工作職責(zé)：
-?Assist?client?to?develop?annual?marketing?strategy?and?PR?plan
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整合資源為客戶制定年度公關(guān)宣傳計劃
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-?Deliver?effective?consumer?communications?to?reflect?client’s?brand?essence
結(jié)合客戶品牌理念進(jìn)行有效的媒體溝通
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-?Formulate?and?maintain?close?relationship?with?target?national?and?regional?media?in?China,?across?travel?&?leisure,?MICE,?lifestyle,?food?and?wine,?fashion?&?luxury,?news,?business?and?aviation?both?traditional?and?new?media,?and?ensure?client?receives?positive?and?consistent?media?coverage?in?alignment?with?overall?brand?positioning
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-?維護(hù)與拓展國內(nèi)關(guān)系，媒體范疇包括但不限于：休閑旅游類、商務(wù)會獎類、生活方式類、美食美酒類、時尚奢侈品類、新聞類、商業(yè)類、航空類等，包括傳統(tǒng)媒體與新媒體，確保為客戶/品牌獲取積極、持續(xù)的媒體報道
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-?Facilitation?of?media/KOL?famils?through?providing?suggestions?on?target?media?personnel,?assisting?with?media?invitation?and?pre-trip?coordination,?escort?as?well?as?the?exposure?pursuing?followed?by?clippings?and?report.
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組織策劃媒體/KOL考察團(tuán)，結(jié)合宣傳需求為客戶提供合適的媒體名單，執(zhí)行媒體邀請與行前溝通，陪同媒體考察，追蹤媒體報道，完成報告
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-?Provide?advice/approach/implementation?on?media/PR?functions?and?events
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組織策劃公關(guān)推廣活動，為客戶提供行之有效的建議
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-?Contribute?to?the?content?development?for?marketing?activities?including?press?releases,?feature?stories?and?marketing?copywriting.
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為公關(guān)推廣活動撰寫高品質(zhì)文案，包括新聞稿、專題稿和營銷文案
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-?Project?management?as?directed?by?the?company
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公司安排的其它項目管理工作
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Desired?Skills?and?Experience:
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任職要求：
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?-?Minimum?3?years?of?Marketing?and?PR?experience,?experiences?in?hotel?industry?or?China?outbound?industry?particularly?long?haul?destination?is?preferred.
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擁有至少3年公關(guān)相關(guān)工作經(jīng)驗，有酒店業(yè)公關(guān)或中國出境游（尤其是長線游）公關(guān)推廣經(jīng)驗者優(yōu)先考慮
-?Professional?Chinese?editorial?writer?with?high?sensitivity?in?capturing?media?interests,?market?trends?and?adapting?to?consumer?preferences.
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專業(yè)的中文文案寫作，對媒體關(guān)注和市場趨勢具有高度敏感性并且能迎合消費(fèi)者興趣
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-?Work?independently?and?enable?to?translate?English?source?information?into?organic?Chinese?content
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獨(dú)立工作并且能夠?qū)⒂⑽脑假Y料改寫成通順流暢的中文內(nèi)容
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-?Fluency?in?spoken?and?written?English?is?essential.
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必須具備優(yōu)秀的英文讀寫與溝通能力
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-?Good?interpersonal?and?written?communications?skills
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具備良好的人際溝通及書面溝通能力
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-?Intermediate?level?MSOffice?including?word,?excel,?outlook?and?PowerPoint
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具備出色的計算機(jī)使用技巧，包括使用微軟辦公軟件