Responsibilities:
1.Develop?and?execute?the?AHZ?Marketing?Plan,?partner?with?Sales?Manager?to?develop?annual?Sales?and?Marketing?plans,?and?provide?accurate?Sales?forecasts.
2.Lead?customer?experience,?manage?A-dec?Hangzhou?Education?Experience,?and?maintain?the?showroom?in?customer?ready?condition.
3.Oversee?all?visual?design?and?copy?as?well?as?the?quality?of?all?print,?advertising?and?special?publication?projects?for?AHZ.
4.Evaluate?media?options,?and?execute?ad?placement?to?improve?brand?recognition?and?maximize?return?on?investment?through?generation?of?leads.??Work?with?media?contacts?to?create?positive?publicity?and?enhance?exposure?opportunities?for?A-dec.
5.Manage?all?elements?of?A-dec’s?trade?show?presence?to?ensure?positive?brand?exposure?and?lead?generation.?Maintain?the?company?image?in?the?dental?industry?by?conveying?commitment?to?excellence?and?satisfaction?of?market?needs?to?dealers?and?end?users.
6.Work?collaboratively?with?A-dec’s?corporate?marketing?department,?providing?input,?and?leveraging?marketing?materials?as?appropriate?for?the?China?market.
7.Assure?a?timely?and?accurate?flow?of?marketing?information?by?establishing?efficient?communication?systems?and?monitoring?data,?and?lead?efforts?to?increase?China?market?intelligence?(research?market?trends,?customer?behavior?and?market?opportunities).
8.Coordinate?and?collaborate?projects?across?various?organizational?departments,?including,?Product?Management,?Information?Services,?Sales,?Engineering,?and?Customer?Service,?to?interpret?and?translate?customer?and?departmental?requirements?into?cohesive?and?executable?deliverables.
9.Provide?creative?direction?to?ensure?consistency?in?appearance?and?message?tone?across?a?variety?of?communication?media,?and?conduct?customer,?competitive,?and?best?practice?research.
Minimum?Qualifications
1.Bachelor’s?degree?in?Communications,?Marketing,?or?Business;?MFA?or?MBA,?with?a?Marketing?focus,?is?preferred.
2.10?or?more?years?of?experience?in?marketing,?including?5?or?more?years?of?marketing?management?experience,?and?including?5?years?establishing?innovative?marketing?strategies?in?China.
3.Experience?working?with?office,?content?management,?and?creative/web??development?tools?such?as?MS?Office?Suite,?Adobe?InDesign,?PhotoShop,?Publisher,?Illustrator,?Acrobat,?MS?Visual?Studio,?MS?SQL?Server,?SiteCore,?Dreamweaver,?Flash,?Web?Services,?and?SharePoint.
4.Substantial?experience?leading?and?managing?complex?projects.
5.Experience?supervising?employees.
6.Excellent?written?and?presentation?communication?skills.
7.Fluent?Mandarin?language?skills;?English?fluency?is?preferred.