Competencies：
?Ability?to?drive?and?execute?brand?strategy?and?related?activities?across?the?targetted?markets?and?meet/exceed?country?and?product?performance?indicators
?Ability?to?work?collaboratively?with?country?leads,?local?team?and?a?wide?range?of?people?from?different?parts?of?the?business?to?ensure?commercial?goals?of?the?brand?are?met
?Ability?to?influence??and?negotiate?both?internal?or?external?stakeholders’?behaviours,?perceptions?and?thought?process?without?formal?authority
?Possess?an?instinctive?sense?of?feeling?and?foresight?towards?future?product?concepts?with?an?acute?awareness?of?market/industry?trends
?Acute?observation,?good?listener?and?able?to?respond?to?results?and?consumer?research?which?will?translate?into?consumer?understanding?and?driver?towards?one’s?brand?over?competitors
?Able?to?independently?manage?/lead?different?projects?across?different?markets?and?functional?team?at?the?same?time?(if?required)?to?achieve?both?operational?and?strategic?brand?goals
?Exhibit?sound?business?acumen?and?good?analytical?skills?in?carrying?out?consumer?driven/customer?research?etc?experience?activities
?Verse?with?brand?risk?management?and?able?to?derive?appropriate?measures?towards?brand?consistency?and?equity
?Energetic?and?passionate?in?product?speciality?and?driving?brand?understanding?and?support?from?stakeholders
??Excellent?communicator,?both?verbally?and?in?writing;?strong?presentation?skills
?Able?to?adapt?to?both?organisational?and?cultural?changes?and?ambiguity,?whilst?keeping?focus?on?overall?objectives
?An?able?and?motivated?team?leader?that?is?able?to?motivate?,?work?well?under?pressure?and?resolute?issues?face?within?a?growing?organisation
Responsibilities:
??Drive?the?execution?of?the?brand?plan?with?clear?country?(i.e.?China?and?Japan)?propositions?with?local?management/country?leads?for?for?long-term?success,?consumption?and?loyalty?to?meet?business?objectives?across?targetted?market
?Derive?and?develop?the?brand?strategy?with?core?team?and/or?third?party?vendors,?which?includes?but?not?limited?to?the?defining?of?brand?guidelines,?brand?vision?and?product/value?propositions?align?to?the?ethos?of?the?company?for?both?short?and?long-term?success
?Concept?development?and?detailing?of?consumer/market?propositioning?to?drive?new?customer?capture,?consumer?awareness?and?deliver?the?meaning?behind?the?concept?for?targetted?markets
?Plan?and?and?execute?integrated?marketing?capabilities??alongside?Mero?Management,?such?as?and?not?limited?to?annual?marketing?and?launch?plans,?based?on?strong?consumer?understanding,?market?trends,?professional?insights?and?business?opportunities
?Engage?and?influence?cross-?functional?stakeholders?(i.e.?internal?or?external)?to?ensure?timely?execution?and?activation?of?brand?plan/strategy;?to?hold?monthly?meetings?with?all?key?stakeholders
?Maintain?and?measure?the?consistency,?equity?and?robustness?of?the?brand
?Oversee?the?production?of?all?advertisement?and?communication?channels?(i.e.?print,?online,?social?media)?and?promotional?activities?such?as?road?shops,?exhibitions?and?collaterals;?work?with?third?party?partners/?creative?and/or?PR?agencies?for?development?of?digital?or?communication?collaterals?,?tie-ups,?events,?sponsorships?or?launches
?Manage?and?track?brand?A&P?budget?for?above?the?line,?below?the?line?activities;?monitor?the?effectiveness?of?each?marketing?campaign/implementation/promotion?through?developing?key??measurements?on?the?results?and?returns?of?the?activities?for?continuous?improvements
?Assist?with?either?new?and/or?existing?product?development?initiatives?such?as?but?not?limited?to?product?features,?packaging?designs,?names,?value-?add?on?services?etc,??through?collective?alignment?with?core?team;
?Part?of?the?integral?task?force?in?creating?roadmap,?timelines?and?establishing?project?milestones?for?product?development?activities
?Monitoring?of?product?pricing?across?the?markets;?deriving?initiatives?to?meet?pricing?competitiveness?and?profitability
?Working?closely?with?Sales?team?in?monitoring?product?distribution?and?consumer?reactions,?to?develop?customer?programs?that?will?help?showcase?and?differentiate?our?brand/product?positioning?within?the?market
?Working?closely?with?Sales?team?to?qualify?customer?tiers?to?enable?appropriate?Key?Customers?programs?across?the?market
?Monthly?tracking?and?analysis?of?sales?forecasts,?financials?and?reporting?on?product?sales?to?ensure?on?track?with?plan
?Track?brand?health?and?performance?through?research?(i.e.?internal?or?external),?sales?data?and?reports;?translate?analysis?and?findings?into?strategic?needs?or?make?recommendation?for?corrective?action?plans
?Conduct?analysis?on?competitor?and?customer?insights,?consumer?markets,?monitoring?trends?and?identifying?potential?areas?to?focus?and?invest?based?on?consumer/market?needs?and?spending?habits
??Coordinate?the?approvals?and?sign?off?on?marketing?literature,?promotional?activities?etc?and??liaising?with?legal/compliance?to?ensure?designs?and/or?messages?meet?the?company?brand?and?regulatory?guidelines
?Attend?specific?training,?conferences?and?professional?events?relatable?to?product/industry
?Assist?in?ad-hoc?activities?or?projects?as?tasked?by?management
Qualifications/Requirements
?Bachelor’s?degree?or?above?in?Business?or?Marketing?related?discipline
?Minimum?5?years?or?more?experience?in?brand?management?with?a?track?record?in?brand?activation?and/or?product?portfolio?management
?Hands?on?commercial?experience;?able?to?work?with?big?data?to?determine?and?develop?brand-?related?activities/programs
?Prior?work?experience?and?exposure?to?either?China?or?Japan?market?will?be?highly?advantageous
?Passion?and?thrive?in?a?challenging,?start-up?environment?with?an?innovative,?flexible?and?‘builder’?mindset
?Able?to?work?and?influence?cross-?functionally?with?sales?and?design?team?to?develop?specific?plans?or?activities?to?address?different?challenges?at?brand/customer?levels
?Good?interpersonal?and?communication?skills?with?fluency?in?Mandarin?and?Japanese;?Intermediate?English?is?required
?IT?fluency?in?Microsoft?Office?(Word,?Access,?Power?Point,?Excel,?and?Project)
?Must?be?able?to?work?across?four?focus?countries?-?Taiwan,?Hong?Kong,?Japan?and?Shanghai;?willing?to?travel