職位：?銷售經(jīng)理?-?華北區(qū)
Title:?Retail??Manager?for?NC
1. Aim?of?the?specific?position:
Supporting?the?development?of?new?strategic?retail?channel?in?China,?coordinating?all?the?necessary?activities?in?order?to?achieve?the?sales?and?margins.?This?will?be?done?within?the?defined?Group?strategies?and?respecting?the?image?and?the?quality?of?service?of?the?brand.
支持中國零售渠道的戰(zhàn)略發(fā)展配合所有必要的活動以達成銷售目標和利潤。在集團的戰(zhàn)略下，維護品牌形象和服務質量。
2. Organizational?reports.
Upper上級: General?Manager?總經(jīng)理
Immediate平級:?Other?Department?Employees?其他部門的雇員
Lower下級: Retail?Staff?零售店鋪員工
3. Specific?context?of?reference:
As?Retail?Sales?Manager?China,?the?jobholder?is?responsible?for?the?day-to-day?running?of?stores?and?among?their?key?accountabilities?is?developing?profitable?performance?by?motivating?staff.
At?the?same?times?a?contribution?to?the?research?of?new?stores?opportunities?with?adequate?analysis?is?requested
作為零售銷售經(jīng)理，主要職責是日常店鋪運營，其中最主要的工作是激勵員工和完善發(fā)展店鋪。同時以充分的分析，為新店的機會研究做出貢獻。
The?Retail?Sales?Manager?in?this?position?receives?input?regarding?store?merchandise?and?layout?and?the?same?times?he?or?she?has?to?adapt?to?the?each?specific?store.
零售銷售經(jīng)理收到店鋪的商品和圖紙后，應該根據(jù)不同店鋪的特點來安排和布置。
Have?decision-making?responsibilities?concerning?everyday?trading?issues?and?is?required?to?assist?with?the?opening?new?stores.
有責任根據(jù)每日交易中問題做相關決定，根據(jù)需要幫助開新店。
Duties?include?developing?teams?that?perform?their?jobs?effectively?to?meet?customers’?needs.?This?job?requires?managing?sales?and?store?activity?as?well?as?driving?service?and?ensuring?that?standards?are?upheld.
職責包括團隊建設，使之工作效率能達到客戶要求。要求做好銷售管理和確保店鋪活動達到服務標準。
Retail?Sales?Manager?is?responsible?for?assessing?financial?and?administrative?processes?in?the?store
零售銷售經(jīng)理對店鋪財務狀況和行政流程負責。
Practical?problem-solving?skills?are?necessary?and?interpersonal?skills?are?essential?to?deal?with?recruiting,?training?and?developing?staff.
必須具備解決問題的能力，良好的溝通能力，能完成店員招聘、培訓和員工發(fā)展。
The?Retail?Sales?Manager?must?make?sure?the?stores?receive?the?appropriate?product?assortment,?material?and?support?as?well?as?he/she?will?channel?customer?feedback?and?qualitative?information?to?Corporate?to?improve?suitability?of?the?marketing?and?sales?mix?to?customer?needs.
零售銷售經(jīng)理必須確保店鋪收到合適的商品，物料。他/她應該建立起客戶對產(chǎn)品質量反饋渠道配合適當?shù)氖袌龊弯N售結合來迎合客人的需求。
The?responsibilities?of?a?Retail?Sales?Manager?all?boils?down?to?maximizing?profit?while?keeping?costs?at?bay.
零售銷售經(jīng)理的職責歸結起來是控制成本的前提下，將利潤最大化。
Retail?Sales?Manager?has?to?propose?and?assure?accuracy?of?promotions?and?whether?they?are?at?par?with?company?standards,?Retail?Sales?Manager?must?coordinate?with?human?resources,?logistics,?customer?service,?information?technology?as?well?as?finance.
零售銷售經(jīng)理需要就公司的標準，建議準確的促銷，零售銷售經(jīng)理必須配合人力資源部，物流，客戶服務，信息技術部和財務部的工作。
Main?activities?and?Duties主要職責:
The?Retail?Sales?Manager?has?a?daily?task?of?supervising?or?overseeing?retail?stores?or?outlets.?Their?concern?is?mainly?focused?on?the?management?of?sales,?stock,?employees?or?staff?as?well?as?resources.
?零售銷售經(jīng)理每日的目標是管理和監(jiān)督所有零售店鋪。他們主要的目標是銷售管理、庫存，員工和資源管理。
? Managing?and?motivating?a?team?to?increase?sales?and?ensure?efficiency;
管理和激勵銷售團隊高效工作和銷售額的增加;
? Managing?stock?levels?and?making?key?decisions?about?stock?control;
管理存貨和決定庫存控制;
? Analyzing?sales?figures?and?Retail?KPIs?and?forecasting?future?sales?volumes?to?maximize?profits,?as?well?as?implementing?in?autonomy?or?recommended?corrective?actions;
分析銷售制定零售店鋪的KPI、預計未來銷售量和利潤最大化，執(zhí)行或建議正確的對策;
? Analyzing?and?interpreting?trends?to?facilitate?planning;
分析和解釋計劃發(fā)展趨勢;
? Using?information?technology?to?record?sales?figures,?for?data?analysis?and?forward?planning;?Coordinating?any?issues?with?related?to?IT?of?the?stores;
利用信息系統(tǒng)做銷售補貨，數(shù)據(jù)分析和促進計劃,?配合解決任何店鋪的IT相關問題;
? Dealing?with?staffing?issues?such?as?interviewing?potential?staff,?conducting?appraisals?and?performance?reviews,?as?well?as?providing?or?organizing?training?and?development;
處理店鋪員工關系事宜，如：面試潛力的店員、評估及店員的培訓和發(fā)展;
? Contribute?to?the?development?of?the?store?procedures?manual;
完善店鋪管理手冊;
? Ensuring?standards?for?quality,?customer?service?and?health?and?safety?are?met;
確保客戶服務的質量標準;
? Resolving?health?and?safety,?legal?and?security?issues;
確保店鋪健康、安全、合法;
? Responding?to?customer?complaints?and?comments;
處理客戶投訴和建議;
? Organizing?special?promotions,?displays?and?events;
安排特殊的商業(yè)活動、陳列和宴會;
? Attending?and?chairing?staff?meetings;
召集并出席主持店鋪員工會議;
? Sharing?best?practice?among?all?the?store?chain;
協(xié)調店鋪銷售鏈中的暢銷款;
? Updating?colleagues?on?business?performance,?new?initiatives?and?other?pertinent?issues;
和同事同步績效，新舉措及其他相關問題;
? Touring?the?sales?floor?regularly,?talking?to?colleagues?and?customers,?and?identifying?or?resolving?urgent?issues;
帶領銷售團隊，和同事及客戶做有效的溝通，幫助解決緊急的問題;
? Maintaining?awareness?of?market?trends?in?the?retail?industry,?understanding?forthcoming?customer?initiatives?and?monitoring?what?local?competitors?are?doing;
緊跟零售行業(yè)市場趨勢，了解潛在客戶關于點和注意競爭對手的動向;
? Initiating?changes?to?improve?the?business,?e.g.?revising?staff?shift?to?ensure?the?store?can?compete?effectively?in?the?local?market;
主動根據(jù)業(yè)務情況來調整店鋪，如員工的排班調整，確保店鋪在同行業(yè)中保持高效而有競爭力;
? Dealing?with?sales,?as?and?when?required;
必要時幫助銷售;
Store?Expansion
店鋪發(fā)展
? Support?the?brand?development?in?China?(East,?West,?North?&?other?areas?of?China),?identifying?new?interesting?location?and?collecting?the?main?information?such?as?competitors,?brand?level,?traffic?flow,?customer?etc.
支持中國區(qū)品牌發(fā)展（包括華東、中西部、北部以及其它中國區(qū)域），定位有潛力的新店位置，并收集如競爭對手、選址、品牌定位、客流、客群等主要信息。
? Visit?new?locations,?support?the?decision?on?new?locations?and?help?to?negotiate?directly?with?Landlords?and/or?Agents?and?Management?Companies
考察新位置，對新店位置決策提供支持，協(xié)助直接與業(yè)主、中介及管理公司直接談判。
Business?Management?&?analysis商業(yè)管理和分析
? Identify?Retail?KPI’s?and?manage?regular?reporting?(Sales?analysis?by?shop,?by?product?category,?lost?sales?,?best?sellers?,?productivity?per?sales?staff?and?sq.mt,?inventory?turn?)?recommending?corrective?actions?when?appropriate
了解零售KPI?管理常規(guī)報表（店鋪銷售分析，產(chǎn)品手冊，銷售流失，暢銷品，坪效，庫存周轉率等）
Marketing市場
? Works?with?Trade?Marketing?to?propose?and?coordinate?special?consumer?promotions;?assures?the?proper?use?of?sales?support?material,?visual?merchandising?according?to?area?and?corporate?guidelines.
協(xié)同商業(yè)營銷針對特殊消費群推廣，確保銷售
? Works?with?Brand?Department?coordinating?Events?in?Store?and?assure?the?proper?quality?standards
和品牌部門協(xié)同合作配合和保證店鋪活動順利和圓滿