Branded?Lifestyle?Holdings?Limited?is?an?Asia-based?retailer?owned?by?Fung?Retailing.?We?represent?five?brands?–?Hang?Ten,?H:CONNECT,?Arnold?Palmer,?LEO?and?Roots?–?which?together?account?for?one?of?the?largest?retail?operations?in?the?countries?where?we?operate.?Our?company?owns?or?franchises?over?1,000?retail?outlets,?with?more?than?2,500?employees?spread?across?Asia.
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????Our?brand?portfolio?allows?us?to?offer?a?range?of?services?from?lower-priced?mass-market?essential?apparel?to?high-end?imported?goods?sold?at?exclusive?locations.?We?provide?clothing?across?a?range?of?sectors,?including?major?presences?in?casual?wear,?fast?fashion,?men’s?business?and?formal?wear,?family?friendly?products,?and?even?precision?performance?clothing?using?our?Thermo?Contro?line.
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????Our?business?strategy?is?built?on?our?understanding?of?what?clients?value?and?expect?in?a?shopping?experience.?We?work?to?create?an?environment?that?appeals?to?our?target?customers,?builds?positive?brand?images,?and?offers?personalized?service?to?repeat?customers.?Marketing?the?range?of?products?in?our?portfolio?in?the?past?several?years?has?given?our?team?country-specific?knowledge?which?can?ensure?that?future?products?reach?the?maximum?number?of?shoppers?which?fit?each?brands?demographics.
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????We?are?able?to?use?our?relationship?with?Fung?Retailing?to?leverage?access?to?an?extensive?global?supply?chain?which?helps?to?streamline?and?support?our?apparel?sourcing?process.?Using?these?resources?we?can?move?products?from?the?drawing?board?to?our?stores?in?as?little?as?2?to?4?weeks.
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????Our?company?has?the?contacts?in?highly?visible?and?profitable?locations?which?allow?us?to?better?position?our?brands?and?receive?the?best?market?penetration?possible.?We?review?each?of?our?outlets?and?we?adjust?locations?when?necessary?to?maximize?brand?output?while?building?value.
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????In?the?past?two?years,?we?have?developed?some?of?the?best?selling?and?most?widely?recognized?brands,?and?our?potential?for?further?growth?has?been?well?documented?by?industry?analysts.?We?have?given?new?life?to?established?brands?which?had?become?devalued?in?the?rapidly?changing?consumer?goods?sector,?and?have?successfully?managed?the?expansion?of?well-known?international?products?into?the?Asia?region.
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????Branded?Lifestyle?strives?not?just?to?run?retail?operations,?but?works?to?build?the?products?we?represent?into?consumers?lifestyles.