Job?Purpose
The?Merchandising?Manager?plans?and?controls?the?D:FUSE?product?portfolio,??ensuring?the?D:FUSE?collection?fills?the?needs?of?the?customer?segments?targeted?by?D:FUSE.?She?manages?the?pricing?of?D:FUSE?products?to?optimize?company?profits.?By?fully?understanding?customer?needs?and?reacting?to?changes?in?demand,?she?is?able?to?maximise?profits?and?provide?a?commercially?viable?range?of?merchandise?at?competitive?prices.
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Job?Responsibilities
?Plan?and?confirm?range?of?products?to?sell
oConceptualize?the?optimal?collection?for?the?target?consumer?and?for?the?current?season,?ensuring?products?are?created?and?ordered?to?fill?needs?of?future?marketing?strategies?aimed?at?increasing?sales
oSet?mark-up?rates?and?selling?prices?for?merchandise
oCreate?collection?targets?based?on?customer?demand?(e.g.?price,?quality?and?availability),?market?trends,?HYPE?shop?locations,?and?financial?budgets.
oConfirm?merchandise?consistent?with?quality,?quantity,?specification?requirements
?Act?as?the?project?manager?for?each?collection
oLiaising?with?other?departments?to?ensure?projects?and?collections?are?completed?on?time
?Evaluate?collections?in?shops?(individual?SKUs,?styles?and?whole?categories)?covering?design,?technical?specifications,?fit,?quality,?and?price
oDevelop?a?deep?understanding?of?what?the?best?products?are?that?have?the?highest?marketability?and?will?bring?profits?for?the?company
oTrack?the?profits?and?losses?properly?for?individual?products?and?product?lines,?monitoring?the?best-selling?products?in?the?stores
?Develop?and?communicate?throughout?the?company?a?deep?market?understanding?based?on?real?customer?insights
oConfer?with?sales?to?obtain?information?about?customer?needs?and?preferences?to?ensure?product/collection?supply?meets?demand
oCollect?merchandise?feedback?from?customers,?incl.?through?focus?groups
oMonitor?and?analyze?sales?records,?trends,?or?economic?conditions?to?anticipate?consumer?buying?patterns?and?determine?what?the?company?will?sell.
oResearch?competitors?on?a?weekly?basis,?including?monitoring?their?sales?activities?both?nationally?and?regionally.
?Collaborate?with,?and?support?other?department?managers?to?improve?overall?efficiency?and?profitability?for?the?company,?including?product?training?materials?and?participation?in?promotional?activities
?Manage?the?HYPE?Merchandising?department?through?budgeting,?hiring,?training,?development,?mentoring?and?performance?evaluations,?and?oversee?their?daily?activities.