-?WHO?WE?ARE?
Interbrand?started?in?1974?when?the?world?still?thought?of?brands?as?just?another?word?for?logo.
We?have?changed?the?world’s?view?of?branding?and?brand?management?by?creating?and?managing?brands?as?valuable?business?assets.
We?now?have?nearly?40?offices?and?are?the?world’s?largest?brand?consultancy.
We?bring?together?a?diverse?range?of?insightful?thinkers?making?our?business?both?rigorously?analytical?and?highly?creative.
Interbrand?has?the?broadest?geographical?presence?–?offering?more?people,?more?disciplines,?and?more?knowledge?tailored?to?our?clients.?Our?work?goes?deeper?and?further.
We?create?and?manage?brand?value?by?making?the?brand?central?to?the?business’s?strategic?aims.?We’re?not?interested?in?simply?being?the?world’s?biggest?brand?consultancy.?We?want?to?be?the?most?valued.
-?OUR?HISTORY
Branding?is?at?the?forefront?of?a?new?horizon.?For?years,?brands?have?been?seen?as?the?tools?of?the?corporate?world,?the?unsung?heroes?of?profit?and?longevity.?Today,?theyre?taking?on?a?new?look,?redefining?themselves?organically?from?the?nuts?and?bolts?of?the?marketplace,?to?the?heart?and?soul?of?an?enlightened?world.?We?dont?use?brands?anymore.?We?live?with?them,?because?theyre?a?part?of?who?we?are?--?at?work,?at?play,?nurturing?us?when?were?young,?and?providing?for?us?when?were?old.?Brands?are?the?elements?that?make?our?lives?comfortable.
Developing?a?brand?requires?an?understanding?not?only?of?the?economics?of?the?brand,?but?its?role?in?shaping?our?society?-?taking?a?look?at?it?in?terms?of?both?utility?and?culture.?It?demands?the?commitment?of?a?team?-?a?team?that?understands?the?way?people?live?and?work;?the?needs?they?have?and?the?dreams?they?hold.
Over?the?past?three?decades,?Interbrand?has?helped?to?build?that?community.?Today?we?operate?worldwide,?bringing?together?some?of?the?most?gifted?minds?and?passionate?spirits?in?the?branding?world.
Were?a?name?our?clients?trust.?Not?only?in?developing?their?most?valuable?assets,?but?in?the?belief?that?we?have?what?it?takes?to?change?the?way?people?think.?To?open?the?world?to?new?possibilities,?and?to?position?our?clients?brands?as?the?choices?to?live?by.?Were?creating?long-lasting,?rewarding?relationships?between?companies?and?their?clients,?and?securing?future?earnings?through?the?loyalty?of?their?customers.
And?were?having?fun?doing?it.?Challenging?our?own?ideas?of?what?a?brand?can?be,?and?growing?through?the?diversity?that?surrounds?us.?Were?a?team?that?shares?in?its?rewards,?and?that?appreciates?the?individuals?who?bring?it?to?life.
Interbrand?was?formed?in?London,?in?1974,?to?provide?a?specialist?service?in?the?area?of?brand?strategy?and?corporate?name?development.
In?1993,?Interbrand?was?acquired?by?the?Omnicom?Group.?This?decision?was?made?to?enable?Interbrand?to?expand?more?quickly?and?tap?into?the?vast?resources?of?our?new?owner.
During?the?past?several?years,?we?have?further?strengthened?and?expanded?our?service?capabilities?by?acquiring?leading?branding?and?identity?consultancies?in?key?markets.?In?1995,?we?merged?with?The?Schechter?Group,?a?leading?US?identity?consultancy.?Interbrands?Singapore?office?was?also?established?in?1995?to?fulfill?the?demand?of?existing?clients?in?the?area,?as?well?as?to?establish?the?Interbrand?name?and?range?of?services?in?South?East?Asia.?In?1996,?we?joined?forces?with?Gerstman+Meyers?Inc.,?one?of?the?leading?US-based?package?design?consultancies;?and?Zintzmeyer?&?Lux?AG,?the?leading?corporate?identity?firm?in?Switzerland?and?Germany.
We?didnt?stop?there.
In?October?1997,?we?merged?our?London?operations?with?Newell?and?Sorrell,?the?leading?identity?practice?in?the?UK?and?Amsterdam;?and?in?1998,?we?invested?in?Avalos?&?Bourse,?the?leading?packaging?design?consultancy?in?Argentina,?further?strengthening?our?capabilities?in?South?America.?We?should?also?mention?Interbrand?Design?Counsel?in?Singapore?and?Interbrand?Sampson?(formerly?Sampson?Associates)?in?South?Africa.
In?2000?Hulefeld?Associates?from?Cincinnati?joined?Interbrand,?and?we?welcomed?our?Canadian?colleagues?from?Tudhope?Associates?in?Toronto?to?form?Interbrand?Tudhope.?In?2001?we?joined?forces?with?Architral?and?Gerard?Barrau?in?Paris?and?David?Wood?Associates?in?Chicago,?Geneva,?Hamburg,?London,?New?York,?San?Francisco?and?Tokyo.
Also?in?2001?Interbrand?Associate?offices?opened?in?Oslo,?Copenhagen,?Athens,?and?Bangalore.?Year?2002?started?with?inauguration?of?the?new?Interbrand?Office?in?Paris,?and?new?offices?with?the?Design?Forum?(HQ?in?Dayton,?Ohio)?and?Interbrand?Shanghai?in?China.
Today,?Interbrand?employs?over?800?people?in?offices?worldwide?--?from?San?Francisco?to?Tokyo?and?everywhere?in?between.?The?only?continent?weve?yet?to?touch?is?Antarctica,?but?not?for?long!?While?were?not?considering?opening?an?office?down?south?until?it?warms?up?a?little,?were?there?in?spirit?through?our?sponsorship?of?Robert?Swan,?the?renowned?Arctic?explorer,?who?lead?an?expedition?to?clean?up?the?land?of?ice.
In?our?commitment?to?better?branding,?Interbrand?has?established?itself?as?a?prolific?publisher?on?the?subject,?with?works?including?Brand?Medicine,?The?Worlds?Greatest?Brands,?Brand?Valuation?and?The?New?Wealth?Creators,?among?others.?Weve?also?spent?a?lot?of?time?on?the?road,?educating?CEOs,?CFOs?and?marketing?and?communications?managers?on?how?strong?brands?can?change?the?world.
For?the?latest?company?news?visit?our?past?features.
--?Best?Global?Brands?2010:?The?Definitive?Guide?to?the?World’s?Most?Valuable?Brands
http://www.thebestglobalbrands.com