職位描述社區(qū)運(yùn)營主管將向高級(jí)社區(qū)運(yùn)營經(jīng)理報(bào)告，負(fù)責(zé)支持和實(shí)施整合營銷計(jì)劃，以推動(dòng)公司發(fā)展，與跨職能團(tuán)隊(duì)合作，包括PR/通信，品牌推廣和電子郵件營銷、設(shè)計(jì)、產(chǎn)品和地區(qū)運(yùn)營運(yùn)營核心責(zé)任?支持跨廣告，內(nèi)容，社交，體驗(yàn)和媒體以及其他區(qū)域和地區(qū)營銷活動(dòng)的執(zhí)行和放大幫助支持?BlueGlass?在北京地區(qū)“體驗(yàn)”業(yè)務(wù)的開展和增長?運(yùn)營微信和微博的群，社區(qū)。維護(hù)和運(yùn)營其他渠道和平臺(tái),支持制定戰(zhàn)略營銷計(jì)劃，積極實(shí)現(xiàn)業(yè)務(wù)目標(biāo)?針對(duì)不同的體驗(yàn)項(xiàng)目開展針對(duì)性的社區(qū)運(yùn)營和維護(hù)工作。重點(diǎn)關(guān)注項(xiàng)目，確保戰(zhàn)略，計(jì)劃和執(zhí)行，角色和責(zé)任，目標(biāo)和關(guān)鍵績效指標(biāo)的清晰?負(fù)責(zé)上線活動(dòng)和線下活動(dòng)的銜接,參與跨項(xiàng)目團(tuán)隊(duì)的常規(guī)例程以實(shí)現(xiàn)整合營銷項(xiàng)目。確保區(qū)域和本地市場團(tuán)隊(duì)之間信息的無縫流動(dòng)，特別是市場營銷活動(dòng)的本地化?關(guān)注競品的社區(qū)運(yùn)營，包括國內(nèi)和國外的競品,支持每月，每季度和每年的計(jì)劃和報(bào)告?以內(nèi)部營銷為重點(diǎn)，展示并傳達(dá)團(tuán)隊(duì)中最新，最好的內(nèi)容工作要求?熱愛BlueGlass的所有事情。在網(wǎng)站上托管的經(jīng)驗(yàn)是一個(gè)巨大的優(yōu)勢?5年以上消費(fèi)者/互聯(lián)網(wǎng)/旅行空間的數(shù)字營銷工作經(jīng)驗(yàn)。技術(shù)或生活品牌歡迎?流利(專業(yè))?書面和口頭普通話和英語?通過數(shù)字營銷，體驗(yàn)式，線下營銷，合作伙伴和贊助商等過去的活動(dòng)/內(nèi)容/創(chuàng)意項(xiàng)目的激動(dòng)人心的投資組合，體驗(yàn)品牌的整合營銷業(yè)務(wù)，為卓越的創(chuàng)意設(shè)定基準(zhǔn)?整合的營銷理念，通過多種媒體類型(視覺和書面)?講述故事的熱情，在品牌和創(chuàng)意策略方面具有豐富的經(jīng)驗(yàn)，對(duì)離線和線上互動(dòng)以及付費(fèi)，收入和擁有頻道?精通媒體(平臺(tái)和線下，市場和行業(yè)趨勢，SEO/SEM?/在線媒體)，社交(有機(jī)和付費(fèi),內(nèi)容)，體驗(yàn)，廣告和內(nèi)容(頻道不可知的創(chuàng)意策略，各種格式的制作，最佳實(shí)踐)，測量(分析和基準(zhǔn))?以及基于社區(qū)/激情點(diǎn)的營銷?優(yōu)秀的寫作技巧和敏銳的視覺感受。注重細(xì)節(jié)和快速機(jī)智?強(qiáng)大的預(yù)算和項(xiàng)目管理能力，注重細(xì)節(jié)和溝通技巧?能夠在緊迫的期限內(nèi)工作，適應(yīng)重點(diǎn)的變化，并通過長期戰(zhàn)略舉措平衡短期需求?能夠在戰(zhàn)略和戰(zhàn)術(shù)層面上工作-?掌握?qǐng)F(tuán)隊(duì)精神Job?DescriptionsThe?Community?Operation?Manager?will?report?to?the?Senior?Community?Operations?Manager.?The?Community?Operation?Manager?would?be?responsible?for?supporting?and?implementing?an?integrated?marketing?plan?to?drive?the?growth?of?company?and?work?with?cross-functional?teams?including?PR/Communications,?branding?and?email?marketing,?design,?product,?and?regional?operationsRole?&?Responsibilities1.?Support?the?implementation?and?scale-up?of?marketing?activities?across?advertising,?content,?social?networking,?experiences?and?media,?and?other?regionals?to?help?support?the?development?and?growth?of?BlueGlass?“Experience”?business?in?Beijing.2.?Operate?WeChat?Weibo?and?community.?Maintain?and?operate?other?channels?and?platforms,?support?the?development?of?strategic?marketing?plans,?and?business?goals.3.?Operating?target?communities?and?maintenance?for?different?experience?projects.?Focus?on?projects,?ensure?clarity?in?strategy.4.?Responsible?for?linking?online?with?offline?activities,?participating?in??routines?across?project?teams?to?implement?integrated?marketing?programs.?Ensure?seamless?flow?of?information?between?regional?and?local?market?teams,?especially?the?localization?of?marketing?activities.5.?Give?an?eye?on?community?operations?of?competitors,?including?domestic?and?foreign?competing?products,?support?monthly,?quarterly?and?annual?plans?and?reports.6.?Focus?on?internal?marketing?to?demonstrate.Requiremnts1.?Have?passion?on?what?we?are?doing.2.?5+?years?of?digital?marketing?experience?in?consumer/Internet/travel?space.?Technology?or?lifestyle?brand?is?preferred.3.?Fluent?in?English?(written?and?spoken).4.?Set?benchmarks?for?superior?creativities?through?an?exciting?portfolio?of?past?events/content/creative?projects?such?as?digital?marketing,?experiential?marketing,?offline?marketing,?partners,?and?sponsorships.5.?Integrating?marketing?concepts,?passions?for?telling?stories?through?multiple?medias?(visual?and?written),?experience?in?branding?and?creative?strategies,?online?and?offline?interactions,?payment,?revenue?and?channel?ownership.6.?Proficient?in?media?(platform?and?offline,?market?and?industry?trends,?SEO/SEM/Online?Media),?social?(organic?and?paid,?content),?experience,?advertising?and?content?(channel-agnostic?creative?strategies,?various?formats?of?production,?most?Best?practices,?measurement?(analysis?and?benchmarking),?and?community/passion?based?marketing.7.?Excellent?writing?skills?and?keen?visual?experience.?Attention?to?detail.8.?Strong?budget?and?project?management?skills,?attention?to?detail?and?communication?skills.9.?Have?the?ability?to?work?with?deadlines,?focus?on?changes,?and?balance?short-term?needs?with?long-term?strategic?initiatives.Ability?to?work?on?strategic?and?tactical?levels?-?master?teamwork.