崗位職責1、本科以上學歷,廣告學、新聞學、漢語言文學相關專業(yè);2、3年以上廣告或活動創(chuàng)意策劃文案工作經(jīng)驗,有4A廣告公司或線下活動創(chuàng)意策劃文案經(jīng)驗者優(yōu)先;3、文字功底深厚,思路清晰并富有創(chuàng)意,有活動創(chuàng)意策劃案、軟文、話術的撰寫經(jīng)驗,善于各類文案的撰寫;4、負責汽車、快消、奢侈品行業(yè)品牌活動的創(chuàng)意文案的想法與概念撰寫;5、具備高度的敬業(yè)和團隊合作精神,有較強的責任心和使命感,工作細致負責,能夠承擔較大的工作壓力。任職要求1、具有敏銳的市場洞察力,熟知品牌策略,熟悉品牌營銷運作模式,有獨到的創(chuàng)意點,能獨立完成策劃方案并組織實施;?2、負責項目執(zhí)行,包括分析、市場調(diào)研、命名及Slogan創(chuàng)意、協(xié)助策略報告撰寫及提案;3、具有一定的文字駕馭能力,熟悉新聞、軟文的寫作,能獨立進行稿件的采編?;4、具有一定的品牌推廣知識,有相關廣告創(chuàng)意能力優(yōu)先;?5、熟悉辦公室的日常工作,善于使用辦公軟件,尤其PowerPoint?;6、具有良好的溝通與協(xié)調(diào)能力。Responsibilities:1.?At?least?a?Diploma?of?Bachelor,?to?be?related?to?advertisement,?journalism,?Chinese?and?Literature2.?Three-year?experience?of?advertising?creative?plan,?and?the?experience?of?4A?advertising?company?or?Line?activities?Creative?will?be?a?plus?3.Good?writing,?clear?and?creative?thinking,?having?the?experience?of?writing?creative?activities?copywriter,?advertorial,?and?speaking?skills4.Be?responsible?for?the?writing?the?creative?idea?and?conception?of?automobile,?FMCG,?luxury?goods?industry5.?With?the?spirit?of?profession?and?cooperation,?being?responsible,?having?a?sense?of?calling,?working?with?heart,?undertaking?the?strong?work?pressureQualification:?1.Having?the?sensitive?marketing?insight,?be?familiar?with?the?brand?strategy?and?marketing?model,?having?the?unique?idea,?be?independent?of?finishing?the?plan?and?organization2.?Be?responsible?for?the?project?implementation,?including?the?analysis,?market?research,?naming,?and?the?creative?of?Slogan,?assisting?the?writing?of?Strategy?Report?and?proposal3.The?ability?of?controlling?the?writing;?be?familiar?with?the?writing?of?news?and?advertorial;?be?independent?of?adopting?the?drafts4.Having?the?acknowledge?of?brand?promotion,?the?ability?of?related?advertisement?creative?will?be?prior.5.Be?familiar?with?the?Office?daily?work,?be?good?at?Office?software,?esp.?PowerPoint?6.?Having?the?excellent?ability?of?communication?and?coordination