We?are?a?rapidly?growing?and?internationally?expanding?Japanese?luggage?label?focusing?design,?marketing?and?sales?of?suitcases,?bags?and?accessories?via?eCommerce?and?retail?channels?worldwide.?For?strengthening?the?Echolac?team?in?China,?we?are?looking?for?an?engaged?and?communicative?candidate.
我們是源自日本的國際箱包專家，我們的銷售網(wǎng)絡遍布在世界各地，并且在持續(xù)穩(wěn)健增長中。為了提高品牌在中國的市場份額，我們誠摯地邀請您加入我們的團隊。
Social?Media?Account?Operator?(m/f)
社交媒體運營官
As?Social?Media?Account?Operator?you?are?responsible?for?managing?our?Weibo,?Wechat,?Red,?Douyin?account?and?running?our?related?content?marketing?activities.?Handling?accounts?on?other?platforms?may?also?become?part?of?your?responsibility.?Furthermore,?you?are?going?to?manage?our?follower?community.?You?will?work?in?Shanghai?and?report?to?the?Marketing?Leader?China.
您將負責管理我們的微博、微信、抖音、小紅書以及其他社交媒體賬戶的運營，以及正在籌劃的粉絲社區(qū)。幫助我們在中國市場建立美、精致、平衡、勇于創(chuàng)新的品牌形象。您將在上海工作，并向市場總監(jiān)匯報。
Your?Challenge
崗位職責
·?Content?marketing?operations?planning?and?idea?creation
1.制定微信、微博等社交媒體的內容策略、運營策略，并負責執(zhí)行實施
·?Compiling?the?postings’?content?(selecting?pictures,?phrasing?captions,?defining?and?setting?hashtags?etc.)?in?cooperation?with?the?graphic?designers;?putting?postings?online?according?to?the?content?marketing?schedule
2.更新維護社交媒體賬號，增加粉絲數(shù)，提高關注度，提高粉絲活躍度，與的粉絲做好互動，對粉絲的網(wǎng)絡行為進行分析和總結
·?Setting?up,?executing?and?monitoring?special?social?media?activities?such?as?but?not?limited?to?prize?games,?lotteries,?eCommerce?and?offline?promotion?support?etc.
3.定期與粉絲互動，策劃并執(zhí)行相關線上和線下的推廣活動，通過有效運營手段提升關注度，達成營銷目標。
·?Proactively?managing?the?brand’s?follower?community?by?triggering?and?taking?part?in?the?followers’?discussions,?responding?to?comments?and?questions,?and?making?suggestions?concerning?the?brand’s?performance?and?improvements?based?on?the?followers’?feedback
4.挖掘和分析網(wǎng)友使用習慣、情感及體驗感受，及時掌握新聞熱點，能夠完成專題策劃
·?Continuous?monitoring?and?regular?reporting?about?the?content?marketing?activities?and?results;?drawing?conclusions?for?improvements?accordingly
5.監(jiān)測和定期報告內容營銷活動和結果
Your?Profile
崗位要求
·?Bachelor?degree?in?marketing?or?equivalent?qualification
1.本科及以上市場營銷學相關專業(yè)學歷
·?Min.?2?years?of?experience?in?social?media?in?consumer-goods?industries?
2.2年以上新媒體運營相關工作經(jīng)驗，了解中高端消費品市場
·?Profound?expertise?in?incorporating?SEO-relevant?elements?in?post?design?and?layout
3.精通SEO等相關知識
·?Familiar?with?other?social?media?platforms?such?as?DouYin,?Meitu?and?RED
4.了解各類社媒平臺，例如抖音，美圖社區(qū)，小紅書等
·?Continuously?keeping?up-to-date?with?new?developments?and?changes?in?the?social?media?platforms’?opportunities?and?capabilities
5.不斷洞悉社媒平臺變化動態(tài)以及發(fā)展前景
·?Highly?creative?and?insightful?to?new?things,?new?events?and?entertainment
6.對新事物有高度創(chuàng)造性和洞察力
·?Good?coordination?skills?and?planning?ability
7.良好的計劃能力
·?Can?complete?his/her?tasks?independently?while?respecting?given?guidelines
8.能按照領導的指示獨立完成任務
·?Solid?foundation?in?art,?agile?thinking?and?strong?performance
9.扎實的社媒基礎，獨立思考能力和良好的表現(xiàn)力
·?Extensive?learning?skills?as?well?as?proactive?and?strong?sense?of?responsibility
10.具有較強的學習能力和強烈的責任感
·?Ability?to?withstand?certain?work?pressure,?strong?communication?skills?and?teamwork?spirit
11.能夠承受一定的工作壓力，擁有較強的溝通能力和團隊合作精神
·?Chinese?Native?speaker?and?influent?in?English
12.中文母語以及熟練的英語
Your?Opportunity
公司待遇
·?Full-time?position?(40?hours?per?week)
·?全職工作崗位（每周40小時）
·?Open,?family-like?and?innovative?company?culture?with?flat?hierarchies?and?efficient?decision?making?processes
·?開放和創(chuàng)新的企業(yè)文化，扁平管理和快速的決策過程
·?Opportunities?and?room?for?personal?growth?within?a?rapidly?growing?international?organization
·?快速成長的機會和提升空間
We?are?committed?to?supporting?your?professional?development?and?provide?you?with?a?work?environment?in?that?work?is?not?just?work,?but?also?full?of?fun.?We?are?looking?forward?to?receiving?your?application!
我們致力于支持您的專業(yè)發(fā)展，并為您提供一個良好的工作環(huán)境，因為工作不僅是工作，而是應該充滿樂趣。我們期待收到您的申請！
