General?Statement?of?Duties：
This?position?is?responsible?for?generating?and?overseeing?the?hospital’s?written?English?content?in?both?outgoing?communications?and?in?general?onsite?content.?In?this?capacity,?the?Content?Manager?plays?the?key?supervisory?role?for?ensuring?all?communications?–?whether?internal?or?external?–?are?cohesive?and?adhere?to?the?hospital’s?corporate?identity?standards?and?tone?of?voice.?The?position?also?plays?a?strong?supporting?role?for?the?development?and?distribution?of?communications?in?the?hospital’s?secondary?languages.
Summary?of?Responsibilities
1.?Social?Media
？?Work?with?the?Marketing?Manager?to?create?a?social?media?strategy?that?compliments?the?general?marketing?strategy,?increasing?reach?as?effectively?and?as?far?as?possible
？?Secure?collaboration?opportunities?with?partners?and?other?marketing?campaigns?to?tap?into?new?markets
？?Customize,?monitor?and?develop?original?content?for?all?of?the?hospital’s?social?media/online?platforms?(Facebook,?Twitter,?Wechat,?etc.)?on?an?ongoing?basis
？?In?coordination?with?the?Marketing?Manager,?negotiate,?manage?and?renew?online/social?media?advertising?contracts
？?Create?timely?and?engaging?content?that?is?optimized?for?a?wide?variety?of?platforms
？?Monitor?sites?for?customer?feedback?and?service?opportunities,?initiating?contact?on?behalf?of?the?hospital?and?with?support?from?the?Client?Relations?Manager
？?Analyze?and?report?on?social?media?activities?and?campaigns?to?the?Marketing?Manager?on?a?monthly?basis,?brainstorming?new?content?and?ideas?to?further?the?brand
？?Establish?and?monitor?effective?benchmarks?(best?practices)?for?measuring?the?impact?of?Social?Media?campaigns
？?Stay?current?with?social?media?trends?and?tools,?informing?the?Marketing?Manager?if?and?when?it?is?advantageous?to?incorporate?new?methods
？?Perform?regular?Search?Engine?Optimization?and?Search?Engine?Marketing?tactics
？?Work?with?the?Graphic?Designer?to?create?engaging?and?professional?visuals?that?adhere?to?the?corporate?identity?standards?of?the?company?and?effectively?generate?traffic
2.?Copywriting/Editing
？?Write?copy?for?advertisements,?brochures,?blogs,?websites,?press?releases,?newsletters,?etc.
？?Help?to?translate?and?proofread?content?originally?developed?for?the?local?market,?ensuring?English?translations?conveys?effective?sentiment?and?relevance?for?an?international?audience
？?Research?and?acquire?medical?and?technical?language,?keeping?content?innovative?and?professional
？?Work?closely?with?the?Marketing?team?and?Client?Relations?department?to?review?customer?feedback?and?to?determine?what?appeals?to?target?consumer?groups,?incorporating?these?findings?into?content
？?Ensure?all?written?and?visual?communications?follow?the?hospital’s?corporate?identity?standards
？?Develop?PPTs?and?presentations?to?support?workshops,?trainings,?etc.
？?Work?across?all?departments?to?support?general?reporting,?translating,?proofreading,?etc.
3.?Events
？?Where?relevant,?attend?marketing?events?for?general?marketing?support?and?to?update?live?and/or?timely?content?to?relevant?social?media?platforms
？?In?coordination?with?the?Evens?Coordinator?and?Graphic?Designer,?create?and?distribute?promotional?materials?for?events?and?follow?up?with?any?updates/PR?opportunities?post-event
4.?Design
？?With?support?from?the?Graphic?Designer,?conceptualize?and?produce?new?marketing?materials?for?the?hospital
5.?Administrative
？?Support?the?Marketing?Manager?in?market?research?and?strategy?activities,?reporting?on?competitor?strategies?and?industry?trends
？?Adhere?to?the?marketing?budget?and?support?the?Marketing?Manager?in?developing?necessary?revisions?in?spending
Desired?Skills?and?Expertise
Position?Requirements:
1.?Skills
？?Experience?with?a?wide?variety?of?social?media?and?online?platforms?such?as?Facebook,?LinkedIn,?Google+,?Twitter,?Flickr,?YouTube,?Pinterest,?Instagram,?Wechat,?etc.
？?Knowledge?of?social?media?and?analytics?software?such?as?Hootsuite,?Google?Analytics,?Facebook?Insights,?etc.
？?Working?knowledge?of?social?media?paid?advertising?campaigns
？?Ability?to?blog?about?healthcare?and?healthcare?related?events
？?Strong?understanding?of?content?marketing
？?Professional?level?written?and?visual?communication?skills
？?Exceptional?editorial?and?proofreading?skills
？?Ability?to?initiate?projects?and?work?alone?or?in?a?team
？?Eye?for?detail?and?the?ability?to?follow?and?enforce?corporate?identity?standards
？?Strong?computer?skills?(Word,?Excel,?PowerPoint,?Outlook,?etc.)
？?Creative?ability?to?conceive?and?communicate?new?ideas?and?innovative?materials
？?Exceptional?time?management?skills,?including?the?ability?to?manage?several?platforms?and/or?marketing?campaigns?at?one?time
？?Graphic?design?skills?a?plus
2.?Education
？?Bachelor’s?(university)?degree?or?higher
3.?Experience
？?2+?years?social?media?marketing?experience,?including?experience?in?China
？?2+?years?writing,?editing?and/or?copywriting?experience
？?Experience?in?a?healthcare-related?field?a?plus
4.?Languages
？?Native?English?speaker
？?Conversational?Chinese?and?additional?languages?a?plus