Job?Objectives
1. Leverage?global?strategies?to?define?and?create?brand?strategies?and?plan?in?China
2. Lead?the?implementation?of?marketing?plans?to?maximize?sales,?profits?and?brand?engagement?with?consumers?for?China
Scope?of?Responsibilities
1. Marketing?plan?development?&?execution?of?Multiple?Girls’?brand?(primarily?Barbie)
? Develop?franchise?planning?for?brand?Barbie
? Select?and?develop?market?appropriate?products?and?define?pricing
? Lead?the?development?of?key?marketing?initiatives?to?drive?demand?and?manage?execution?of?all?marketing?activities,?including?but?not?limited?to?advertising,?digital?marketing,?and?consumer?promotions
? Deliver?communication?/?brand?assets?aligning?with?global?guideline?including?leaflet,?POP,?key?visual,?website,?weibo,?etc
? Analyze?the?effectiveness?of?marketing?programs
? Build?relationships?and?alliances?with?key?marketing?partners
? Work?with?Trade?Marketing?to?develop?excellence?in?in-store?execution
2. Deliver?on?the?key?financial?objectives?for?the?brands
? Work?with?Finance?and?marketing?manager?to?manage?the?brand?P&L,?ensuring?appropriate?financial?targets?are?met?which?include?sales,?margin,?OP?and?inventory
Requirements
? Strong?business?acumen?and?analytical?skills
? Proven?ability?to?plan?and?execute
? Effective?communicator?(verbal?and?written?in?both?English?and?Chinese)
? Ability?to?develop?strong?working?relationships
? Innovative,?adaptable?and?skilled?in?problem?solving.
? Passionate,?team?player?and?outcome?focused
? University?degree?in?Marketing,?Business?Management?or?equivalent
? Minimum?3+?years?experience?in?brand?management,?especially?with?kids?products?or?fast?moving?consumer?products
? Strong?fashion?sense
? Good?presentation?skills?(presentations?+?PPT?skills)