Job?Description:工作描述：
1.Good?Customer?relations:?Make?sure?staff?are?trained,?make?sure?a?handbook?is?made?for?ALL?with?do’s?and?don’t?and?trouble?shooting?on?problems?with?customers,.?This?can?be?implemented?in?the?form?of?weekly?lessons.?Liaise?with?GM??to?check?on?promotions?and?other?events,?gain?information?from?customers?on?what?they?expect?for?Blue?Marlin,?through?talking?to?them,?reading?forums?and?comments.?Through?talking?to?them?and?the?GM?feedback.?Ensure?there?is?a?clear?comments?and?suggestions?box?in?Blue?Marlin?bar?and?restaurant.?The?information?should?be?included?in?the?monthly?report.
良好的顧客關(guān)系：確保員工受過培訓(xùn)，確保遵守手冊(cè)上的所有規(guī)章制度，每周一次對(duì)員工進(jìn)行培訓(xùn)，增強(qiáng)處理客人糾紛問題方面的技巧，與總經(jīng)理檢查促銷活動(dòng)和其他活動(dòng),通過與客人交談，?獲得客戶對(duì)藍(lán)槍魚的預(yù)期希望，閱讀各種論壇和評(píng)論信息。通過與客戶交流和總經(jīng)理的反饋，確保有一個(gè)評(píng)論和意見箱在藍(lán)槍魚餐廳。這些信息應(yīng)該包含在月度工作報(bào)告里面。
.
2.Finance?and?Budgets:??Check?on?how?each?promotion?went,?did?we?make?money??Initiate?cost?saving?measures?where?necessary.??Check?on?costs?for?alcohol?and?food,?where?are?we?making?money?and?where?are?we?losing?money,?ensure?promotions?are?based?on?this?too.?Ensure?a?monthly?report?is?published?on?findings?and?GM’s?are?aware?of?their?cities?strengths?and?weaknesses.?Include?a?Operation?Checklist?in?the?reports,?make?sure?they?are?followed,?if?not?then?Corrective?Action?Plan’s?need?to?be?implemented.?Make?sure?all?reports?keep?to?the?Companies?standard.?Ensure?a?clear?department?budget?is?made?before?any?event?and?it?is?stuck?to?wherever?possible.
財(cái)務(wù)預(yù)算：檢查每個(gè)推廣活動(dòng)如何進(jìn)行，我們是否有盈利？要注意節(jié)約成本。檢查?酒?水和食物的成本，我們哪部分可以賺錢哪部分會(huì)賠錢，確保促銷活動(dòng)以這兩個(gè)為前提。確保月度工作報(bào)告要寫到各城市各店的總經(jīng)理知道他們的強(qiáng)勢(shì)和弱勢(shì)。包括營(yíng)運(yùn)檢查報(bào)告，確保他們跟隨著做，如果沒有，他們需要實(shí)行糾正措施計(jì)劃。確保所有的報(bào)告按照公司標(biāo)準(zhǔn)格式。確保所有活動(dòng)之前都做好部門預(yù)算。
3.Events?Management:?Helping?Gm?and?headquarter?plan?the?yearly?marketing?plan.?Plan?and?co-ordinate?all?events?and?parties,?finding?sponsors.?For?all?of?the?above;?sponsors,?prizes,?tickets,?decorations,?bands,?posters?and?advertising,?menu’s?and?all?other?designs?are?also?part?of?the?responsibility?of?the?Area?Manager?to?co-ordinate?alongside?each?event?as?necessary.
活動(dòng)管理：幫助總經(jīng)理和總部計(jì)劃年度市場(chǎng)計(jì)劃。計(jì)劃和協(xié)調(diào)所有活動(dòng)和派對(duì),尋找贊助商。對(duì)于上述所有;贊助商、獎(jiǎng)品、門票、裝飾品、樂隊(duì)、海報(bào)和廣告、菜單和所有其他的設(shè)計(jì)也是區(qū)域經(jīng)理的責(zé)任，協(xié)調(diào)每個(gè)活動(dòng)。
4.Marketing?research:?Check?on?other?events?and?promotions?in?the?area?held?by?competitors.?Make?sure?this?is?also?included?in?the?monthly?report.?Find?out?new?market?trends?and?implementation?programs
市場(chǎng)研究:檢查這個(gè)區(qū)域競(jìng)爭(zhēng)對(duì)手的其他活動(dòng)和促銷。這也包括在月度報(bào)告里的。找到新市場(chǎng)趨勢(shì)和實(shí)施方案。
5.Reporting:?Handbooks?for?staff?are?updated?regularly?with?new?promotions?and?food?and?drink?changes.?Daily?report?should?be?passed?to?the?CEO,?GM?and?marketing?Director.?Monthly?report?should?be?sent?to?the?CEO,?GM?and?Marketing?Director.?Department?budgets?for?all?events?should?be?complied?and?then?finalized?once?event?has?been?held?to?check?we?stayed?on?budget.?Gain?data?needed?for?the?monthly?report,?this?should?be?passed?to?the?Area?Manager?weekly,?the?format?shall?be?proved?to?them?to?fill?in,?so?to?speak.?This?shall?be?followed?up?with?a?Weekly?visit?to?local?companies?and?customers.
報(bào)告:定期更新員工手冊(cè)，新的促銷和食品，飲料的變化。每日工作報(bào)告應(yīng)該發(fā)給首席執(zhí)行官,總經(jīng)理和營(yíng)銷總監(jiān)。月度工作報(bào)告應(yīng)該發(fā)給首席執(zhí)行官,總經(jīng)理和營(yíng)銷總監(jiān)。所有活動(dòng)的部門預(yù)算應(yīng)該遵照之前的活動(dòng)預(yù)算進(jìn)行對(duì)比檢查。獲得月度報(bào)告所需的數(shù)據(jù),這應(yīng)該每周發(fā)給區(qū)域經(jīng)理、格式要提供給他們填寫，每周訪問本地公司和客戶。
6.Media:?Deal?with?key?media?companies?in?each?city?such?as?magazines?and?radio?stations.?E.G.?design?deadlines,?contracts,?interviews,?reviews,?promotions.?Maintaining?our?social?media?networks?such?as?updating?events?and?promotions,?attracting?new?demographics?through?facebook?and?weibo.?Also?analyzing?online?forums.
媒體:處理在每個(gè)城市關(guān)鍵的媒體公司如雜志和廣播電臺(tái)。如設(shè)計(jì)期限、合同、采訪、評(píng)論、促銷活動(dòng)。保持我們的社交媒體網(wǎng)絡(luò)如更新事件和促銷,通過facebook和新浪微博吸引新的人口統(tǒng)計(jì)數(shù)據(jù)。分析在線論壇。
7.Customer?data?base:?Collecting?and?maintaining?customers’?information?through?business?card?exchange?and?social?and?business?networking.?Sending?out?the?monthly?newsletter???and?informing?customers?via?the?email?database?software.
客戶資料：通過交換名片和各種社交，網(wǎng)絡(luò)收集和維護(hù)客戶信息。以郵件的方式通過客戶資料軟件系統(tǒng)每月給客戶發(fā)送資料。
8.Monthly?Report:?Shall?highlight?Performance?for?that?Month.?Strength?&?Weaknesses,?and?whether?the?BM?have?met?the?targets?for?sales(event?tickets,?promotion?on?products)?Also?Corrective?Action?Plans?in?the??case?of?a?failed?event.?Each?report?should?include?suggestions?for?the?next?month?and?next?months?goals.?To?see?weather?the?cities?are?on?route?to?meet?the?Companies?yearly?targets?each?month.
月度工作匯報(bào)：強(qiáng)調(diào)突出這個(gè)月的表現(xiàn)，優(yōu)勢(shì)&弱勢(shì)，不管公司是否已達(dá)到銷售目標(biāo)（活動(dòng)門票，產(chǎn)品推銷）同時(shí)對(duì)于失敗的活動(dòng)要有糾正措施計(jì)劃。每個(gè)報(bào)告都應(yīng)該有下個(gè)月的建議和下個(gè)月的目標(biāo)?？锤鞯昝吭率欠裾Ｔ谙蚬灸甓饶繕?biāo)靠攏。