Responsibilities
MAJOR?RESPONSIBILITIES
Support?organization’s?business?development?objectives?by?researching?and?developing?marketing?opportunities?and?plans.
SPECIFIC?DUTIES
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Manage?China?marcom?budget,?execute?and?constant?review?of?marcom?plans?to?ensure?marcom?activities?are?aligned?to?marketing?and?business?objectives
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Generate?leads?(quantity?and?quality)?to?support?annual?sales?booking?targets
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Conceptualize,?organize?and?plan?online?and?off-line?marcom?activities?to?support?leads?generation?and?opportunities?creation?most?effectively
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Translate?Bruker?online?and?off-line?technical?materials?to?Chinese?for?the?local?audience
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Prepare?marketing?collaterals?accordingly
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Work?with?channel?partners?(where?applicable)?to?maximize?reach?in?local?market
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Monitor?and?enhance?Bruker?brand?through?Bruker?Nano?Surfaces?marcom?activities?and??dissemination?of?relevant?information?for?maximum?marketing?and?publicity
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Use?various?Bruker?Nano?Surfaces?company?tools?including?Sales?Logix,?Act-On
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Undertakes?any?other?duties?as?may?be?assigned?by?the?Manager
EDUCATION,?EXPERIENCE?&?SKILLS?REQUIRED
?Bachelor?degree?with?good?understanding?of?Nanotechnology,?Metrology?and?its?related?technologies.?Knowledge?in?AFM?and?Optical?profilers?is?preferred
?5?years?of?experience?in?marketing?communications?or?similar?role?including?Adobe?InDesign?and?Photoshop
?A?team?member?with?basic?knowledge?to?communicate?with?customers?and?answer?simple?technical?questions
?Strong?interpersonal?and?persuasive?skills.
?Excellent?oral?and?written?communication?skill?for?both?English?and?Chinese
Bruker?is?an?equal?opportunity?employer.?We?evaluate?qualified?applicants?without?regard?to?race,?color,?religion,?sex,?national?origin,?disability,?veteran?status,?and?other?protected?characteristics.